Fantasy Sports
What are fantasy sports?
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Fantasy Sports
"Being able to control your own team and having that control of a team and being a general manager of your own team and the competitive aspect of fantasy sports, interactivity seems to be the main focus of fantasy sports." (Dwyer, Larkin, Goebert, 2019)
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Statistical Analysis
"The use of the players' likeliness and name to gain a statistical advantage. This article discusses an instant where a specific court case ruled out that the First Amendment Rights of the Constitution out rules MLB players when it comes to not needing consent to use their statistics for fantasy sports. (Steger, 2009)
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Viewership Correlation
From a spectator sport perspective, identity theory plays a significant role in the fan connection to sport. This framework has been used in various forms to explain sport consumer behavior. Having that personal connection to the event and game gives the consumer a sense of deeper connection and makes the influence much more significant when it comes to sports consumption. (Shapiro, Drayer, Dwyer, 2014)